About the Company > Principals

Jay Whelan, Founder and CEO
Jay Whelan's experience working with top management spans more than 20 years. Previously a Partner at Accenture, Jay is a recognized leader in business management – full supply chain execution processes for business and the community.

Prior to founding The Green RevolutionTM, Jay started and served as the President of Ridgefield, Connecticut’s "Ridgefield Action Committee for the Environment" (RACE). A 2008 Recipient of Connecticut Governor M. Jodi Rell's "Climate Change Leadership Award," Jay's commitment to the environment can be seen in all facets of his life.

Jay received a BS in Industrial Engineering from Rochester Institute of Technology, a MBA from Boston College, and is completing his PhD in International Business (January, 2009) from Warren National University.

Mike Curnyn, Chief Strategy and Marketing Officer
Mike has more than 20 years of Information and Marketing experience. Prior to joining The Green Revolution Inc.TM, Mike was an Executive Director of Global Strategy and Innovation with AstraZeneca. In this role Mike was responsible for driving business growth through sales & marketing innovation using technology as an enabler. Mike earned his B.S. in Computer Science and Mathematics from New Jersey Institute of Technology and an MBA in Business Strategy and Marketing from Villanova University.

Mark Sternberg, Chief Operations and Technology Officer
Mark is a 3rd generation Union Millwright. During his 22 year career, Mark held various positions that include Superintendent, Foreman, Union Representative and Mechanic. He has worked on many large-scale projects, including handling numerous utility power generation outages, bulk material handling installations and Department of Environmental Protection and Department of Transportation projects. Mark graduated from The New York City Labor Technical College after attending Iona College.

  Ken Germano, Global V.P. of Sales
Founder and CEO of both for-profit and non-profit organizations with extensive global experience. Experienced in combining Six Sigma methodology, education, and technology. Ken has developed market changing sell-through techniques without increasing budget, reframing existing assets and maximizing ROI. Ken is all about the resilient enterprise in today's economy.

A driving force at executive levels for the sustainable growth of companies such as CYBEX, LifeFitness and Co-Founder of Reebok CCS fitness before moving onto the American Council on Exercise, ACE in a successful turn-around of this near defunct organization as its first President and CEO through 2005 after serving on its Board from 1996. He has always been on the front end of innovation and its successful integration within the fitness industry.

In 1991, raising funds and leveraging existing assets and relationships Ken was able to create and launch the first sustainable exercise platform for schools, OPERATION FitKids, 501 (c) 3, currently re-launched as OPERATION ReFIT establishing fitness facilities in post-Katrina New Orleans schools in collaboration with the President's Council on Physical Fitness and the HERO, Health Enhancement Research Organization, and Health Fitness Corporation.

  Jim Toman, CFO
Jim Toman was Vice President of Finance for Baxl Technologies for the past ten years. During that time he helped facilitate the funding of Baxl through the issuance of debt and equity securities. He is a CPA with over 20 years of diversified experience in both public and corporate accounting. Prior to joining BAXL he held executive positions at Spinnaker Industries, a subsidiary of Lynch Corporation, and also worked at Oxford Health Plans Inc., Moore McCormack Resources, Inc. and Peat Marwick Mitchell & Co. Mr. Toman holds an undergraduate degree from the College of Wooster, Ohio, and an MBA from Columbia University.